The Background

Doja Cat and JBL wanted to spice things up for the launch of their brand ambassador collaboration during JBL Fest in Las Vegas. We created a Phygital ticketing experience for VIP attendees that enabled location based activations and a try-on experience for a set of Metaverse ready headphones.

The Process

Our in-house team of concept and 3D artists iterated over designs with the branding teams at JBL to come up with 5 unique designs inspired by Doja Cat's "Juicy" theme.

We built a companion app on Unity for iOS and Android that employed face tracking to allow buyers to wear these headphones using augmented reality.